Sherwin-Williams, through its Automotive Finishes division, brought its products to Automechanika Frankfurt this year. The event follows Sherwin-Williams’ successful acquisition of Valspar last year. The business says that the acquisition is already generating significant success and opportunities for the combined business and this was a key talking-point at Automechanika.
“This was a great first event for us as a combined organisation in Europe which generated significant interest in Sherwin-Williams, our refinishing brands and our tools to support digital colour matching,” said Theo Wemmers, Executive General Manager Automotive EMEA.
“It was also an excellent opportunity to meet partners and customers, explain how we are looking to help their businesses become more profitable and productive, and discuss the latest trends in vehicle refinishing.
“These are exciting times for Sherwin-Williams and we look forward to accelerating the growth potential of our partners and customers.”
‘Mastery of Refinishing’ theme
The theme of the company’s stand at Automechanika Frankfurt was ‘Mastery of Refinishing’, telling the story of its decades of experience in vehicle refinishing as well as its focus on digital innovation. A virtual reality refinishing experience received high engagement with over 700 participants, a preview of its new digital spectrophotometer (due for release in 2019) and demo of its new online training programme brought the digital focus to life.
Launches and announcements
Important highlights from the show included a series of launches and announcements about the company’s major refinishing brands, including:
DeBeer – Delegates learned about the DeBeer Difference and how the brand continues providing quality products, service and support.
Octoral – The campaign promoting the approach of this premium brand was featured at Automechanika. The campaign is said to use striking and colorful visuals, inspired by nature, to highlight how Octoral helps businesses thrive.
Prospray – It was announced that Prospray will become available in more markets in the EMEA region in 2019, giving more customers access to the brand.
Spralac BodyWorks range – This range of eight new body fillers, part of the Spralac ancillary range, was also launched at the show.
This year Automechanika celebrated its 25th anniversary and played host to more than 5,000 exhibitors.