In partnership with FTA, Think Logistics has launched a series of short films to promote a career in the logistics sector to young people. The videos, which are available free of charge to logistics companies, showcase the benefits of working within the sector through a series of bitesized case studies.
The short films cover a variety of subjects, from industry-facing edits aimed at attracting more users to Think Logistics, to student-focused interviews and several ‘day in the life’ shorts, demonstrating to viewers exactly what working in the sector is like. The clips are designed to be promoted on social media channels and company websites.
Efficient logistics is vital to keep Britain trading, directly having an impact on more than seven million people employed in the making, selling, and moving of goods. With Brexit, new technology, and other disruptive forces driving change in the way goods move across borders and through the supply chain, the logistics industry has never been more important to UK economy. FTA aims to speak to the government on behalf of the whole sector, with members from the road, rail, sea, and air industries, as well as the buyers of freight services such as retailers and manufacturers.
Sally Gilson, Head of Skills Campaigns at FTA, comments, “With 64% of transport and storage businesses now facing severe skills shortages, it’s imperative that we attract new individuals to the workforce. A career in logistics can offer variety, flexibility, and opportunities for promotion that many young workers find attractive. That is why we need to ensure that young people are aware of the benefits the sector can afford; these short films will help to communicate this in an accessible and easily sharable format. I hope that all logistics businesses will utilise this free tool.”
Steve Granite, the founder of Think Logistics, claims, “This is an opportunity for companies of all sizes to raise awareness of the sector, and directly benefit from increasing the size of their talent pool for opportunities in their businesses. Having been involved in Think Logistics from the start, I have seen countless examples of the benefits young people can bring to an organisation; we hope these videos will enable companies to easily demonstrate what opportunities are available, and how the reality of working in logistics is very different from what people may think.
“These films are not the property of Think Logistics. We consider them the property of the sector, as we hope they will support new talent coming through, change perceptions of the profession, and increase the number of people who consider logistics as a career path. I’d like to thank Department for Transport for the funding provided to produce these films, on behalf of the sector.”
