There’s no way of sugarcoating success

There’s no way of sugarcoating success

Axalta is a supplier of liquid and powder coatings, with over 150 years of experience in the coatings industry. The company provides solutions to a wide range of business areas, from light OEM vehicles, commercial vehicles and refinish applications, to electric motors, buildings and pipelines. CVW investigates to find out what makes Axalta tick.

Axalta’s refinish business has an impressive portfolio of brands for every bodyshop requirement, market segment and market maturity. The company’s three global refinish brands – Cromax, Spies Hecker and Standox – anticipate their customers’ needs and help them to excel at the paint repair process.

Axalta Refinish’s fast, efficient, highquality coating technologies and integrated digital business solutions make the entire paint repair journey faster, easier and more profitable for its customers. Based on Axalta’s in-house chemistry that uses both temperature and ambient humidity to accelerate the drying process, Axalta’s patented, in-house Fast Cure Low Energy technology delivers a truly accelerated repair time. It offers bodyshops a good balance between high speed and low baking energy consumption, while delivering a finish that Axalta describes as faster than ever.

The company is confident that Axalta Refinish’s value-added support and services are of a high standard. Bodyshops can now handle colour management without a PC in a 100% digital colour retrieval process, thanks to Axalta’s Digital Colour Management. The company regards itself as being dedicated to innovation, which, coupled with its constantly-evolving tools and technology, means it offers its refinish customers a wide colour choice for colour matches. Its latest mini spectrophotometers are not only small, light and 100% digital, they automatically measure flake effects, making colourmatching easy and accurate, even on the latest effect finishes.


Axalta has high training standards throughout its 59 training centres in Europe, the Middle East and Africa. In the UK, the Axalta Refinish Academy in Welwyn Garden City, Hertfordshire, is a training centre where refinishers can train with the very latest products and equipment in a fresh and modern work environment. It comprises theoretical and practical teaching areas, with dedicated training rooms, mixing areas and spray booths, which are equipped with high-end materials and energy-saving features. Training is also offered by Cromax, Spies Hecker and Standox via a series of online videos on their YouTube channels, where an experienced refinish technician shows refinishers how to get the most out of the brands’ products through correct application techniques.

The company claims that the Imron Fleet Line (Cromax), Permafleet (Spies Hecker) and Standofleet (Standox) product ranges cover the full repair process for commercial vehicle refinishing – from drivers’ cabs and buses, to special-purpose vehicles. The latest technological advances from Axalta ensure that CV refinishers can expect easy application, impressive drying times and excellent results, regardless of the shape or size of the job.

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