Hitachi Koki Announces Brand Name Change to HiKOKI

Hitachi Koki Announces Brand Name Change to HiKOKI

Hitachi Koki has announced that the company will change its corporate name to Koki Holdings Co., Ltd., effective June 1, 2018, and will rebrand its full line of power tools under the new HiKOKI.

Hitachi Koki’s world-class advanced technologies have produced reliable and innovative products throughout its celebrated 70-year history, which serve as the basis for its new partnership with KKR, one of the world’s pre-eminent private equity groups. Through the new partnership, Koki Holdings is streamlining operations and accelerating investment in organic development and acquisitions to enhance its global businesses as a worldwide leading manufacturer.

Simultaneous to the rebranding efforts, the company is establishing a subsidiary as its European headquarters called Koki Holdings Europe GmbH in the suburbs of Dusseldorf, Germany to reflect the strategic importance of the European market. The subsidiary will commence operations in November 2017, and will serve to carry out the parent company’s activities in Europe, with the aim to be closer to its customers to facilitate faster decision making in managing their needs.

“We have delivered award-winning innovation in manufacturing with solid business performance for over 70 years, and now is the time for us to focus on expansion as a truly global company while remaining rooted to our Japanese tradition,” said Osami Maehara, President, Hitachi Koki.

The new corporate name, Koki Holdings Co., Ltd., is designed to maintain continuity with our current name, while also reflecting the multiple brands it encompasses around the world, and accelerate our investment in acquisitions to expand our global business.

No changes will be made to the following brands in their respective markets: metabo, SANKYO, Tanaka, CARAT, HIT-MIN, himac.


Related posts