Dayco will use Automechanika Frankfurt to present its new corporate branding to a global audience of the industry’s most influential people. These include the many valued technicians who rely on Dayco’s premium quality replacement components during their day-to-day working lives.
The new branding is consistent across both the company’s original equipment (OE) and aftermarket products. This delivers a continuous message of quality and dependability, using modern graphics that support the company’s business ethos and core strengths, says the business.
For more than a century, Dayco has specialised in power transmission components, which has enabled it to become a renowned full system supplier to both OEMs and the independent aftermarket alike.
The ability to apply technical knowledge to design and develop solutions, and then cultivate those solutions to full series production through large-scale manufacturing facilities, are hallmarks of a well-run and efficient operation.
Demonstrating all of these attributes through its corporate branding is a challenge, but the outcome of the exercise is said to have brought a uniformity across the company, from its values of responsiveness, ingenuity, integrity, foresight and collaboration to its desire to MOVE FORWARD. ALWAYS.
The branding is emblazoned across the Dayco stand (A71 in Hall 3.0), and is also featured on the new packaging for its many products, whether individual components or kits, including its water pump and heavy duty ranges. Packaging is only one element, as the corporate message is also portrayed through all of Dayco’s marketing material, technical information and via the company’s new corporate – www.dayco.com – and aftermarket – www.daycoaftermarket.com – websites.
Commenting on the introduction, Global Marketing & Communications Manager, Franca Pierobon said: “Dayco has built its reputation on its ability to solve the technical challenges brought about by OEMs pushing the boundaries of engine design to produce cleaner, more efficient and smaller power units”.
“Our solutions, which are manufactured to the same exceptional standards for both our OE and aftermarket production, are supplied globally, so naturally must portray the same clear and concise message in all markets, reflecting our core values and demonstrating the consistency that we maintain throughout our product portfolio, through our branding, packaging, marketing and support material. The final result reflects this message and we believe it will contribute to generate even wider awareness of the Dayco brand and the quality of our products, which are underpinned with our technical competences, to ensure the continued growth of the business.”
