Global Marketing Director for First Line Jon Roughley talks about the range of steering components available from the company.
The range of steering components from First Line offers the aftermarket extensive choice. Under the First Line and Borg & Beck brands for light commercial vehicle applications, the range contains more than 8,500 references. Repairers can also rely on receiving the necessary fittings required to complete the job efficiently and, more importantly, at no extra cost.
This is noticeably displayed, where applicable, on the packaging of ball joints, link bars, and suspension arms. The ‘Includes Fittings’ logo assures the user that it comes with the necessary fitting components. With this clear message showing that the necessary fittings have been supplied with the component, technicians can be sure that a smooth and efficient installation can be carried out.
Jon Roughley comments: “We’re dedicated to assisting technicians in any way we can, and including the fittings in the box is essential for efficient installation on certain applications. If repairers order a part and only find out when fitting that the bolts are one use or have to be cut off, it means not only a waste of time, but potentially a loss of profits for the workshop.”
There may be times when technicians need just the nuts and bolts; therefore, as well as supplying the necessary fittings as standard, First Line also supplies the nuts and bolts separately as fitting kits, catering for any scenario.
Being able to find the required part quickly and easily is crucial, so First Line ensures its cataloguing of all products is as accurate as possible. The quality of a product is irrelevant if technicians are unable to correctly link them to an application. So, First Line invests heavily in ensuring that the research and data mapping is carried out to a consistently high standard.
To further aid the efficient identification of its steering components, the company has added positioning layout images to its online tool, WebCat, which has been proven to reduce the look-up time significantly.
To supplement the LCV range of steering components, the company, under its Borg & Beck brand, also offers a comprehensive steering programme for commercial vehicle applications. This is supported by a two-year warranty – or 24,000 miles, whichever comes first – against manufacturing defects, and a 98% average availability.
“Our steering programme has been long established as a leading range of premium quality components. We are committed to keeping it relevant and up-to-date for the UK vehicle parc. We have robust specification and quality control processes in place to ensure the parts provide a hassle-free installation,” concludes Jon.
