First Speakers Announced for Coach & Bus UK 2017

First Speakers Announced for Coach & Bus UK 2017

Giles Fearnley, Steve Whiteway, Helen Scholes, and Adrian de Courcey, are among the top speakers now confirmed for Coach & Bus UK 2017, which returns to the NEC Birmingham on 4-5 October.

The Theatre at Coach & Bus UK, sponsored by SmartDrive Systems, will feature a host of high-profile experts from across the bus and coach industry.  They’ll be sharing their insights into some of the hot topics affecting today’s public transport community, including recent developments in green vehicle technologies, contactless payments and mobile ticketing, congestion and the Clean Air agenda, electric vehicle roll out, customer engagement, and more.

Giles Fearnley, managing director of First Group’s UK Bus Division, heads up the show’s Theatre line-up, appearing in an exclusive opening day Keynote.  Fearnley, who is also a member of the Greener Journeys advisory board, has spearheaded First Bus’ industry-leading approach to operating cleaner and more fuel efficient vehicles.

Other opening day session highlights include a compelling look at effective marketing strategies for operators, hosted by consultant Steve Whiteway and Stagecoach South West’s marketing manager Helen Scholes.

“Coach & Bus UK is the highlight on my calendar, providing me with innovation and inspiration all in one place,” says Steve Whiteway.  “This year, I am especially looking forward to speaking about how to maximise business as a coach operator at no cost, and look forward to sharing my experience with my industry colleagues.”

The Clean Air agenda

Dan Hayes, project manager at Low Carbon Vehicle Partnership, will be giving an update on LowCVP’s recent activities, including a preliminary evaluation report on the UK coach market.  He’ll outline how carbon and air quality are finally being addressed in unison, touching on the Clean Vehicle Retrofit Accreditation Scheme to be used for vehicles to gain access to Clean Air Zones.

Adrian de Courcey, CEO of Travel de Courcey, is the first panellist to be announced for day two’s opening session, which will focus on profitability and business growth in the coach travel sector.  He’ll be sharing his insights on how new and next generation technologies can help operators develop more effective ways of working.

Another new speaker for 2017 is Estibalitz Aramburu, business development manager at Jema Energy SA.  She’ll be discussing ‘Integrating electric mobility in cities’ in the show’s closing session.

The full 2017 line-up is due to be unveiled in the coming weeks.

Free trade tickets

Senior representatives from National Express, Stagecoach, First Group, Arriva, The Go-Ahead Group, Metroline, Abellio, Transdev, RATPDev, Translink, Brighton & Hove Bus & Coach Co, Metrobus, Reading Buses, Nottingham City Transport, trentbarton, Bus Eireann, Lothian Buses, Shearings, Centrebus, Edwards Coaches, Bakers Dolphin, Transport For Greater Manchester, Transport for London, and Tower Transit, are among the who’s who of visitors that have already pre-registered to visit.  Over 6,000 attendees are expected.

To register free in advance, please visit
The prestigious routeone Awards take place on the first night of the show (Wednesday 4 October) in the Monarch Suite at the Hilton Birmingham Metropole Hotel.  The 2017 finalists are now available to view at

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