CVW asks Adrian Hill, Automotive Product Manager at Morris Lubricants, why technicians should look to attend the company’s lubrication training days that it’s been running over the course of 2018.
For the last six months Morris Lubricants has been running training days to educate its customers on the importance of using the correct oil. With 149 years’ worth of experience in the lubricant industry, the company wants to pass on as much information as it can to support its customers when choosing the right oil for vehicles.
Automotive Product Manager, Adrian Hill, of ASK ADE fame, has developed a selection of training modules to help customers understand specific features of lubricants and lubrication, with positive feedback coming from those who have attended.
CVW put the questions to Adrian to find out more about the training seminars, and why he feels it is so important to pass on his years of experience in the industry.
Why do you feel training is beneficial to customers throughout the supply chain?
“One of the end goals of this training is to provide distributors and end users with enough useful information that enables them to make an informed decision when it comes to selecting the correct grade of oil for the job.
“Even more importantly, however, is explaining what can happen if an incorrect lubricant is used. The automotive lubricant world is filled with hieroglyphics, but a good, basic understanding of what it all means and why there are differences can make decision makers more confident.”
What do you enjoy about the training?
“For me, the enjoyable part of the training is about passing on information that I’ve lived with and sorted out in my head over the last 30 years, so that others don’t have to go through the ‘pain’ of it all. Most of
our attendees are excellent mechanics/engineers and helping them see how the worlds of mechanical systems and lubricants fit together is very satisfying. After all, it’s not rocket science, but for most people it has never been correctly explained. There is a simple logic to it once you know how.”
How do you balance the art of supplying technical information without making it overly complicated for attendees?
“I think it’s human nature to wax lyrical about your chosen field of expertise, but I’ve never wanted lubricant technology to appear as a foreign language to our customers. If our customers can see the
structure behind it and are able to make a ‘real world’ connection, then my job is done. I’m no different when I’m enquiring about subjects outside of my comfort zone. A simplified and practical introduction usually whets my appetite and then I want to know more.”
This is a breakdown of the content that Adrian covers throughout the course.
Engine Oils – In Depth
► Section 1: Basic functions and formulating
► Section 2: Defining oil characteristics
► Section 3: Emissions legislation
► Section 4: After treatment device overview
► Section 5: Performance levels
► Section 6: OEM approval system
► Section 7: Future trends
Morris Lubricants encourages all to enquire about attending, as the course is not only for customers, but also for those that simply want to extend their oil and lubricant knowledge. If you would like more information or would like to attend, then contact marketing@morrislubricants.co.uk
