Continental unites services portfolio

Continental unites services portfolio

Continental has brought together its fleet sector services under the Conti360° Solutions banner, to shine a spotlight on digitalisation and sustainability.


This strategic pooling of services will reportedly see the company responding to changing customer requirements in a market shaped by increasing digitalisation, data-driven management and cost pressures. Conti360° Solutions seeks to help the haulage and logistics industry successfully address the need for sustainability, as part of the Vision 2030 strategic programme presented by Continental in December 2020.

Focusing on sustainability and digitalisation 

Continental has systematically pushed ahead with its evolution from tyre manufacturer and service provider, to integrated solution provider. This can be seen with its Conti360° Solutions contracts now including digital solutions such as ContiConnect and ContiPressureCheck, and ContiLifeCycle – such as ContiRe, and UK-produced Bandvulc retreaded tyres.

Ralf Benack, Head of Fleet Business EMEA, said: “Our work to continue to grow the ContiLifeCycle concept, via our Conti360° Solutions contracts, will see us increase our emphasis on greater sustainability in the fleet business. Conti360° Solutions makes us the go-to partner for sustainability in the fleet sector.”

The Conti360° business area now has over 40 years of experience in fleet service, with its Europe-wide tyre breakdown service in place since 1978. Conti360° Solutions has aimed to establish itself as a reliable partner specialising in full-line tyre management offering its customers in more than 25 countries, cost planning security and providing them with expert service through a network of over 6,500 service partners.

Ralf continued: “Our customers include a large number of leading international fleets who have placed their trust in Continental’s fleet solutions for many years – and that trust has been rewarded. This latest reorganisation brings together services and products in an even more cohesive package. What we’re doing is leveraging the synergies generated by our close collaboration with our colleagues on the Automotive side, and continually feeding the resultant know-how into our portfolio.”

As a result, Continental offers the haulage sector a professional solution that enables efficient fleet management with an emphasis on sustainability – through the use of fuel-saving tyres, resource-conserving retreads and digital tyre monitoring.

Continental unites services portfolio

Mission 2050: 100 percent sustainably produced materials  

Continental already offers fleet customers mileage-based contracts and a range of tyre services under the Conti360° Solutions banner. The company further offers intelligent tyres, which use sensors and software to constantly monitor their condition.

Continental has already highlighted the added value for customers generated by connectivity between tyres, sensors, telemetry data, algorithms and the cloud through its work with selected fleet customers.

Ralf explained: “This produces smart, digital solutions which help ensure that tyre maintenance and replacement can in the future be carried out exactly when necessary and allows customers to significantly increase the safety levels and productivity of their fleets, while at the same time cutting costs.”

Continental has been pursuing a systematic programme of investment into the research and development of new technologies, alternative materials and environmentally compatible production processes.

Ralf added: “Our aim is to offer our customers a ‘tyre of the future’ that is more energy efficient and kinder to the environment across production, the usage phase and retreading. We are looking to gradually move to 100 percent sustainably produced materials in tyre production by 2050.”

Incorporating digital tyre monitoring solutions into Conti360° Solutions contracts represents the logical next step when it comes to helping customers in the haulage industry continue their journey to greater digitalisation.

Ralf concluded: “With the ongoing development of our sensor technology, the expansion of our electronics and software portfolio and the constant improvement of our digital services, we are building strong foundations for our Conti360° Solutions service portfolio of the future.”


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