Firestone unveils latest range of tyres
With the news that Firestone is rolling out a new range of tyres, CVW takes a look at what the company is promising.
With the launch of its new regional on-road truck tyre range, Firestone is targeting cost-conscious fleets who don’t want to sacrifice overall performance. The new line-up incorporates Bridgestone’s ENLITEN technology and combines value for money with reliability. This latest iteration of its regional truck tyre range has been engineered to reduce both total cost of ownership and environmental footprint for fleet operations, thanks to longer mileage and improved fuel efficiency compared to its predecessors.
Driving improvements
Built on a 120-year legacy in the tyre industry, Firestone says the new rubber is designed to address real-world issues in regional operations and meet the expectations of today’s fleets. Labelled FS424, FD624 and FT524, the Firestone regional on-road tyre range is claimed to deliver the ultimate reliability for steer, drive and trailer axles.
Among the stats the company says the range provides a mileage that’s up to 20% improved on the performance of its predecessors, leading to a cost per kilometre that’s reduced by 10%.The new range also provides better fuel efficiency, with competitive label grades providing an up to 15% reduction in rolling resistance versus its predecessors. And thanks to Bridgestone’s retreading solutions, truck fleets and tyre buyers can also easily extend their tyre life and further reduce their total cost of ownership.
The tyre range’s longer wear life and optimised fuel efficiency is enabled by the introduction of ENLITEN technology. Used for the first time in a Firestone regional on-road tyre range, it optimises total cost of ownership for truck fleets and accelerates their own sustainability journey. The ENLITEN tyre technology platform is Bridgestone’s innovative approach to tyre development, combining cutting-edge technologies to provide maximum safety and outstanding tyre performance for drivers, while improving the sustainability characteristics of the tyre.
With competitive wet grip labels and 3PMSF marking, Firestone is confident that its latest regional truck tyre range will ensure year-round dependability.
The range will be available in six additional sizes as part of an expanded line-up thus providing a greater choice to customers against its predecessor. The first sizes are already available and the remaining will follow over the course of 2024. This new range will replace the current Firestone Plus line-up.
Middle market
Commenting on the range introduction Waqqas Ahmad, commercial sales director, Bridgestone EMIA, said: “Truck fleets need tyres that combine year-round reliability with a reduced total cost of ownership – especially in today’s climate. Leveraging ENLITEN for the first time, we’ve directly addressed these real-world customer needs to develop a new Firestone truck tyre range that aims to become the best choice in the mid-segment. Available in a wide range of sizes, the FS424, FD624 and FT524 are a landmark range for both the Firestone brand and cost-conscious fleets looking for the smart tyre choice.”
